The evolution of American television
著者
書誌事項
The evolution of American television
Sage Publications, c1989
- :
- : pbk
大学図書館所蔵 全14件
注記
Bibliography: p. 289-302
Includes indexes
内容説明・目次
内容説明
American television has undergone many changes during the last decade -- a continually declining network share of audience, even while the audience for television as a whole increased; an escalation in network competition; and the increasing popularity of cable television and videocassette recorders. What have these changes meant for our most powerful mass medium?
In The Evolution of American Television George Comstock goes beyond his seminal work Television in America to explore the vast changes in television in recent years. Comstock examines television as not simply entertainment nor information, but an institution that is some of both at all times, and an enormous influence on American lives.
`an elegant and impressive work...' -- Everette Dennis, Columbia University
目次
The Paradigm
The TV Experience
Evolution Not Revolution
The Main Source
Political Influence
Entertainment as Information
Growing Up
Impact
「Nielsen BookData」 より