The evolution of American television
Author(s)
Bibliographic Information
The evolution of American television
Sage Publications, c1989
- :
- : pbk
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Note
Bibliography: p. 289-302
Includes indexes
Description and Table of Contents
Description
American television has undergone many changes during the last decade -- a continually declining network share of audience, even while the audience for television as a whole increased; an escalation in network competition; and the increasing popularity of cable television and videocassette recorders. What have these changes meant for our most powerful mass medium?
In The Evolution of American Television George Comstock goes beyond his seminal work Television in America to explore the vast changes in television in recent years. Comstock examines television as not simply entertainment nor information, but an institution that is some of both at all times, and an enormous influence on American lives.
`an elegant and impressive work...' -- Everette Dennis, Columbia University
Table of Contents
The Paradigm
The TV Experience
Evolution Not Revolution
The Main Source
Political Influence
Entertainment as Information
Growing Up
Impact
by "Nielsen BookData"
