Marketing management : analysis and decision

Author(s)

• Howard, John A.

Bibliographic Information

Marketing management : analysis and decision

by John A. Howard

Irwin, 1957

Details

• NCID: BA08465613
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 429 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415