An outline of advertising : its philosophy, science, art, and strategy

Author(s)

• Hotchkiss, George Burton

Bibliographic Information

An outline of advertising : its philosophy, science, art, and strategy

by George Burton Hotchkiss

Macmillan, 1950

3rd ed

Note

Includes bibliographies and index

Details

• NCID: BA08535300
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvii, 605 p.
• Size: 24 cm