Advertising : mass communication in marketing

Author(s)

Bibliographic Information

Advertising : mass communication in marketing

C.A. Kirkpatrick

Houghton Mifflin Co., c1959

Available at  / 22 libraries

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Note

Includes index

Details

  • NCID
    BA08630389
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    638 p.
  • Size
    25 cm
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