Innovation in marketing : new perspectives for profit and growth

Author(s)

• Levitt, Theodore

Bibliographic Information

Innovation in marketing : new perspectives for profit and growth

Theodore Levitt

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, 1962

Details

• NCID: BA08813119
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 253 p.
• Size: 21 cm
• Subject Headings:
  • FREE : Marketing
• Parent Bibliography ID:
  • BA0720645X