Marketing

Author(s)

• McIver, Colin
• Wilson, Gordon C.
• Institute of Practitioners in Advertising

Bibliographic Information

Marketing

Colin McIver

Business Publications, 1964

2nd ed. / revised and edited by Gordon C. Wilson

Note

"Published on behalf of the Institute of Practitioners in Advertising"

Previous ed.: 1959

Includes index

Details

• NCID: BA09081253
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 187 p.
• Size: 22 cm