Marketing

著者

• McIver, Colin
• Wilson, Gordon C.
• Institute of Practitioners in Advertising

書誌事項

Marketing

Colin McIver

Business Publications, 1964

2nd ed. / revised and edited by Gordon C. Wilson

注記

"Published on behalf of the Institute of Practitioners in Advertising"

Previous ed.: 1959

Includes index

詳細情報

• NII書誌ID(NCID): BA09081253
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 187 p.
• 大きさ: 22 cm