The marketing channel : a conceptual viewpoint

Author(s)

• Mallen, Bruce E.

Bibliographic Information

The marketing channel : a conceptual viewpoint

Bruce E. Mallen

（The Wiley marketing series）

Wiley, c1967

Details

• NCID: BA09526429
• LCCN: 67017344
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xiii, 308 p.
• Size: 26 cm
• Classification:
  • DC18 : 658.8
• Parent Bibliography ID:
  • BA03765518