International marketing management : strategies and cases

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

International marketing management : strategies and cases

Jean-Pierre Jeannet, Hubert D. Hennessey

Houghton Mifflin, c1988

Note

Includes bibliographies and index

Details

• NCID: BA09824904
• ISBN:
  • 039535675X
• LCCN: 87080430
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 873 p.
• Size: 25 cm.
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies