Market research and analysis

Author(s)

• Lehmann, Donald R.

Bibliographic Information

Market research and analysis

Donald R. Lehmann

Irwin, 1989

3rd ed

Note

Includes bibliographies and index

Details

• NCID: BA09847138
• ISBN:
  • 0256070385
• LCCN: 88015734
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL.
• Pages/Volumes: xvi, 879 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Problems, exercises, etc