Multinational marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Multinational marketing management

Warren J. Keegan

（Prentice-Hall international series in management）

Prentice-Hall, c1980

2nd ed

Note

Includes bibliographies and indexes

Details

• NCID: BA0993587X
• ISBN:
  • 0136050557
• LCCN: 79022948
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxii, 613 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA00045024