Consumer behavior : implications for marketing strategy

著者

• Hawkins, Del I.
• Best, Roger J.
• Coney, Kenneth A.

書誌事項

Consumer behavior : implications for marketing strategy

Del I. Hawkins, Roger J. Best, Kenneth A. Coney

BPI/Irwin, 1989

4th ed

• : International student ed

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA09959903
• ISBN:
  • 0256063311
  • 0256098646
• LCCN: 88021410
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xviii, 796 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.33.U6
  • DC19 : 658.8/324/0973
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies
  • LCSH : Market surveys -- United States -- Case studies