Advertising media : a managerial approach

Author(s)

Bibliographic Information

Advertising media : a managerial approach

Anthony F. McGann, J. Thomas Russell

Irwin, 1988

2nd ed

Available at  / 12 libraries

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Note

Includes bibliographies and index

Details

  • NCID
    BA10022896
  • ISBN
    • 0256059888
  • LCCN
    87081340
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xii, 452 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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