Strategic marketing management cases and applications

Author(s)

• Cravens, David W.
• Lamb, Charles W.

Bibliographic Information

Strategic marketing management cases and applications

David W. Cravens, Charles W. Lamb, Jr

（The Irwin series in marketing）

Irwin, 1990

3rd ed

Note

Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986

Includes index

Details

• NCID: BA10023855
• ISBN:
  • 025607898X
• LCCN: 89033001
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 742 p.
• Size: 25 cm.
• Attached Material: 2 discs (12 cm.)
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0019742X