Survey research by telephone
Author(s)
Bibliographic Information
Survey research by telephone
（Sage library of social research, v. 150）
Sage Publications, c1989
2nd ed
- pbk
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Note
Bibliography: p. 271-282
Includes indexes
Description and Table of Contents
Description
The telephone survey is now the dominant survey technique. When the first edition of this volume was published, many researchers were making the transition from mail to face-to-face interviewing to telephone surveys. However, much material from the first edition remains applicable today. Additional material in this second edition includes a summary of changes in telephone surveys that have occurred during the last five years. The author also analyzes the comparative advantages and disadvantages of mail, face-to-face and telephone surveys, and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research.
Table of Contents
Introduction
Comparing Survey Methods
Sampling
Issues in Questionnaire Design and Question Writing
Administration
Final Considerations and the Future
by "Nielsen BookData"