Winning the marketing war : a practical guide to competitive advantage

Author(s)

• Durö, Robert
• Crosfield, Tim

Bibliographic Information

Winning the marketing war : a practical guide to competitive advantage

by Robert Duro ; translated from the Swedish by Tim Crosfield

Wiley, c1989

Details

• NCID: BA10029002
• ISBN:
  • 0471923826
• LCCN: 89014631
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: swe
• Place of Publication: Chichester [England] ; New York
• Pages/Volumes: xi, 161 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management