Air transportation, a management perspective
Author(s)
Bibliographic Information
Air transportation, a management perspective
Wadsworth Pub. Co., c1989
2nd ed
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Note
Includes bibliographies and index
Description and Table of Contents
Description
This volume provides an overview of the transportation industry with an emphasis on management and economic issues. It also describes wide-ranging changes caused by deregulation.
Table of Contents
Aviation: an overview. Historical perspective. Air transportation: regulators and associations. The general aviation industry. The airline industry. Economic characteristics of the airlines. Airline management and organization. Forecasting methods. Airline passenger marketing. Airline pricing, demand, and output determination. Principles of airline scheduling. Principles of airline advertising. Fleet planning: the aircraft-selection process. Airline labour relations. Airline financing. International aviation.
by "Nielsen BookData"
