Measurement readings for marketing research

Author(s)

• Peter, J. Paul
• Ray, Michael L.

Bibliographic Information

Measurement readings for marketing research

compiled by J. Paul Peter, Michael L. Ray

American Marketing Association, 1984

• : pbk

Note

Includes bibliographies

Details

• NCID: BA10056810
• ISBN:
  • 0877571686
• LCCN: 84009385
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 374 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Addresses, essays, lectures