Entrepreneurship : creating and managing new ventures
著者
書誌事項
Entrepreneurship : creating and managing new ventures
（The best of long range planning, no. 2）
Pergamon Press, 1989
- : hard
- : pbk
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注記
Articles reprinted from Long range planning
Includes bibliographical references
内容説明・目次
内容説明
The aim of the Best of Long Range Planning is to bring together the best articles on a particular topic from the Long Range Planning journal, so that readers wishing to study a specific aspect of planning can find an authoritative and comprehensive view of the subject, conveniently published in one volume. This volume discusses the management of change and new business development which is central to corporate survival and success but which is far from easy to achieve. This selection of papers offers a number of guidelines for the transition from the initial opportunity to the move into the new market and the effective management of the new venture. The authors highlight the important place of entrepreneurial initiative and motivation in the implementation of product development and diversification policies. An extensive introductory article provides a detailed overview and analysis of the literature in the Long Range Planning journal relating to this crucial area.
目次
Introduction. New Thinking in Venture Management. The Strategic Management of Innovation. The innovative firm. Change in management and the management of change. Planning vs. strategy - which will win? Developing New Products and Services. Strategies for new product development. How to get new products to market quicker. Competing with Japan - the rules of the game. Strategic Planning for Research and Development. Directing technological development - the role of the Board. Strategies for Diversification. Diversification - the key factors for success. New Ventures and Small Business. Strategic management: new ventures and small business. The external corporate venture capital fund - a valuable vehicle for growth. Alliance: the new strategic focus. New Venture Management. Venture management - success or failure? The delusion of intrapreneurship. Corporate development - preferred strategies in UK companies. Piggybacking for business and nonprofits: a strategy for hard times. New Venture Management in Practice: Company Cases. New venture development at Du Pont. Regaining your competitive edge. New venture management in an electric utility. How Elf Aquitaine provides technological assistance to small businesses. Can we plan for new technology?
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