Entrepreneurship : creating and managing new ventures
著者
書誌事項
Entrepreneurship : creating and managing new ventures
(The best of long range planning, no. 2)
Pergamon Press, 1989
- : hard
- : pbk
大学図書館所蔵 全14件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Articles reprinted from Long range planning
Includes bibliographical references
内容説明・目次
内容説明
The aim of the Best of Long Range Planning is to bring together the best articles on a particular topic from the Long Range Planning journal, so that readers wishing to study a specific aspect of planning can find an authoritative and comprehensive view of the subject, conveniently published in one volume. This volume discusses the management of change and new business development which is central to corporate survival and success but which is far from easy to achieve. This selection of papers offers a number of guidelines for the transition from the initial opportunity to the move into the new market and the effective management of the new venture. The authors highlight the important place of entrepreneurial initiative and motivation in the implementation of product development and diversification policies. An extensive introductory article provides a detailed overview and analysis of the literature in the Long Range Planning journal relating to this crucial area.
目次
Introduction. New Thinking in Venture Management. The Strategic Management of Innovation. The innovative firm. Change in management and the management of change. Planning vs. strategy - which will win? Developing New Products and Services. Strategies for new product development. How to get new products to market quicker. Competing with Japan - the rules of the game. Strategic Planning for Research and Development. Directing technological development - the role of the Board. Strategies for Diversification. Diversification - the key factors for success. New Ventures and Small Business. Strategic management: new ventures and small business. The external corporate venture capital fund - a valuable vehicle for growth. Alliance: the new strategic focus. New Venture Management. Venture management - success or failure? The delusion of intrapreneurship. Corporate development - preferred strategies in UK companies. Piggybacking for business and nonprofits: a strategy for hard times. New Venture Management in Practice: Company Cases. New venture development at Du Pont. Regaining your competitive edge. New venture management in an electric utility. How Elf Aquitaine provides technological assistance to small businesses. Can we plan for new technology?
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