Media economics : concepts and issues
Author(s)
Bibliographic Information
Media economics : concepts and issues
（The Sage commtext series, v. 22）
Sage Publications, c1989
- : pbk
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Note
Includes bibliographical references
Description and Table of Contents
Description
This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.
Table of Contents
Introduction to the Study of Media Economics
The Concept and Role of the Market
Consumer Choices and Market Responses
Producer Choices and Market Responses
Monopoly and Competition in the Market
Media Performance and Capital Markets
Government Intervention in the Market
Labor in the Market
Some Final Words
by "Nielsen BookData"
