Classic failures in product marketing : marketing principles violations and how to avoid them

著者

• Hendon, Donald W.

書誌事項

Classic failures in product marketing : marketing principles violations and how to avoid them

Donald W. Hendon

Quorum Books, 1989

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA10183727
• ISBN:
  • 0899303048
• LCCN: 88035469
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 205 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.15
  • DC19 : 658.8
• 件名:
  • LCSH : Product management -- United States
  • LCSH : Business failures -- United States
  • LCSH : Marketing -- United States
  • LCSH : New products -- United States