Partnerships for profit : structuring and managing strategic alliances

著者

書誌事項

Partnerships for profit : structuring and managing strategic alliances

Jordan D. Lewis

Free Press , Collier Macmillan, c1990

  • pbk

タイトル別名

Strategic alliances

大学図書館所蔵 件 / 全26件

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注記

Includes bibliographical references (p. 295-324)

内容説明・目次

巻冊次

ISBN 9780029190500

内容説明

The text provides the first full-scale analysis of the burgeoning joint venture phenomenon. In the last two decades, throughout the world, companies have turned to co-ordinating their efforts, resources and expertise to gain access to new technologies and new markets. For the first time, "Partnerships for Profit" provides the practical guidelines for designing and implementing successful alliances. Building on the experiences, from the late sixties to the present, of numerous American, Asian, and European firms, Lewis prescribes the steps to take and pitfalls to avoid in structuring and managing a strategic alliance, and he highlights the basic ingredients that - regardless of nationality, industry, or purpose - successful alliances require in order to succeed. The author, Jordan Lewis, is a nationally known expert and consultant on the marketing of technology and a former lecturer at the Wharton School.
巻冊次

pbk ISBN 9780743237635

内容説明

Jordan D. Lewis, an internationally recognized strategic alliance expert, provides businessmen and women with the first full-scale analysis of strategic alliances, outlining how they strengthen companies and contribute to growth. Even as strategic alliances remain one of the most important competitive weapons in the business world, there continues to be uncertainty regarding the structure and boundaries of corporations coming together. Sharing the knowledge he gained from over 500 interview hours with more than 100 executives of leading American, European, and Asian firms, Davis describes how the successful managers of these businesses structure and manage their alliances, from informal cooperation and minority investments to fully joint ventures and strategic networks. Within the pages of Partnerships for Profit aspiring business professionals can find information on how alliance partners build trust, develop mutual understandings, and make joint decisions while protecting their core interest and critical technologies.

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