The hidden persuaders

Author(s)

• Packard, Vance Oakley

Bibliographic Information

The hidden persuaders

Vance Packard

D. McKay Co, [1957]

Note

Includes index

Details

• NCID: BA10238363
• LCCN: 57013787
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 275 p.
• Size: 21 cm
• Classification:
  • LCC : HF5822
  • DC : 659.1015
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Propaganda