Service management and marketing : managing the moments of truth in service competition

Author(s)

• Grönroos, Christian

Bibliographic Information

Service management and marketing : managing the moments of truth in service competition

Christian Grönroos

（Issues in organization and management series）

Lexington Books, c1990

Note

Bibliography: p. [277]-291

Details

• NCID: BA10267805
• ISBN:
  • 0669200352
• LCCN: 89029201
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xxii, 298 p.
• Size: 24 cm
• Classification:
  • LCC : HD9980.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer service
• Parent Bibliography ID:
  • BA0027745X