Women in mass communication : challenging gender values

Author(s)

• Creedon, Pamela J.

Bibliographic Information

Women in mass communication : challenging gender values

edited by Pamela J. Creedon

（Sage focus editions, v. 106）

Sage Publications, c1989

• : pbk

Note

Includes bibliographies

Description and Table of Contents

Description

Women in Mass Communication focuses on what may be the single most important issue for professionals in the area of mass communication in the next few decades -- the increasing feminist presence and proliferating feminist perspectives within the field. The volume begins with a look at the study and teaching of mass communication, including such topics as a feminist perspective on media law, gender in a global context, women of colour in communication, and the effect of women communication teachers on their students. Contributors call for significant changes in the way we think of mass communication and represent pioneering efforts to extend feminist theory in the area. The second section examines the status of women in television, advertising, public relations, newspapers, magazines, and radio, outlining the current issues for women in the mass media. The book concludes with a discussion of the alternative values presented by the women's movement media and a thought provoking picture of alternative futures for mass communication based on various feminist theoretical positions.

Table of Contents

PART ONE: THE ACADEMY Section I Perspectives on Re-Visioning Values in Mass Communication The Challenge of Re-Visioning Gender Values - Pamela J Creedon Changing Media History Through Women's History - Susan Henry Feminist Perspectives on Media Law - Carolyn Stewart Dyer Or Media Law as if Women Mattered Gender and Mass Communication in a Global Context - H Leslie Steeves Strategies on Studying Women of Color in Mass Communication Overview and Theoretical Framework - Jane Rhodes Strategies for Research on Black Women and Mass Communication - Paula Matabane Section II Perspectives on the Mass Communication Classroom The `Glass Ceiling' Effect on Mass Communication Students - Larissa S Grunig Women in Mass Communication Education - Linda Schamber Who Is Teaching Tomorrow's Communicators? PART TWO: THE PROFESSION Section I A Close-up of Women In, On and Through Mass Communication Economic Equity and the Journalistic Work Force - Sue Lafky Newspapers - Maurine Beasley Is There a New Majority Defining the News? Magazines - Sammye Johnson Women's Employment and Status in the Magazine Industry Radio - Judith A Cramer A Woman's Place Is On the Air Television - Conrad Smith, Eric Fredlin and Carroll Ann Ferguson Nardone Sex Discrimination in the TV Newsroom Perception and Reality Advertising - Linda Lazier-Smith A New `Genderation' of Images to Women Public Relations - Carolyn Garrett Cline The $1 Million Penalty for Being a Woman Section II A Voice and Vision for the Future Women's Movement Media and Cultural Politics - Marilyn Crafton Smith A Bridge to the Future - Lana F Rakow Re-Visioning Gender in Communication

by "Nielsen BookData"

Details

• NCID: BA10282616
• ISBN:
  • 0803934475
  • 0803934483
• LCCN: 89004317
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Newbury Park, Calif.
• Pages/Volumes: 315 p.
• Size: 23 cm
• Classification:
  • LCC : P94.5.W65
  • DC19 : 001.51/088042
• Subject Headings:
  • LCSH : Mass media and women
  • LCSH : Mass media -- Study and teaching
  • LCSH : Women in the mass media industry
• Parent Bibliography ID:
  • BA00351552