Marketing management : integrated text, readings, and cases

Author(s)

• Jolson, Marvin A.

Bibliographic Information

Marketing management : integrated text, readings, and cases

Marvin A. Jolson

Macmillan , Collier macmillan, c1978

• uk

Note

Includes bibliographical references and index

Details

• NCID: BA10288510
• ISBN:
  • 0023611804
  • 0029792908
• LCCN: 77003513
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: xii, 628 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management