Marketing management perspectives and applications

Author(s)

• Woodruff, Robert B.
• Hills, Gerald E.
• Cravens, David W.

Bibliographic Information

Marketing management perspectives and applications

edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens

R.D. Irwin, 1976

Note

"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."

Includes bibliographical references

Details

• NCID: BA10288871
• ISBN:
  • 025601843X
• LCCN: 75043166
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xi, 433 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures
  • LCSH : Marketing -- Decision-making -- Addresses, essays, lectures