Marketing management perspectives and applications

著者

• Woodruff, Robert B.
• Hills, Gerald E.
• Cravens, David W.

書誌事項

Marketing management perspectives and applications

edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens

R.D. Irwin, 1976

注記

"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA10288871
• ISBN:
  • 025601843X
• LCCN: 75043166
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xi, 433 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.13
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures
  • LCSH : Marketing -- Decision-making -- Addresses, essays, lectures