A preface to marketing management

Author(s)

• Tarpey, Lawrence X.
• Donnelly, James H.
• Peter, J. Paul

Bibliographic Information

A preface to marketing management

Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter

Business Publications, 1979

Note

Bibliography: p. 227-234

Includes indexes

Rev. ed. published as: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982

Details

• NCID: BA1028915X
• ISBN:
  • 0256022070
• LCCN: 78070019
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Dallas
• Pages/Volumes: x, 250 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management