Cases in marketing management

Author(s)

• Bursk, Edward Collins
• Greyser, Stephen A.

Bibliographic Information

Cases in marketing management

Edward C. Bursk, Stephen A. Greyser

（Prentice-Hall foundations of marketing series）

Prentice-Hall, [1975]

2d ed

Note

Includes bibliographical references and index

Details

• NCID: BA10289455
• ISBN:
  • 0131188933
• LCCN: 75004825
• Country Code: us
• Title Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xv, 233 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8/0092/6
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0375298X