Cases in marketing management

著者

• Moutinho, Luiz

書誌事項

Cases in marketing management

Luiz Moutinho

Addison-Wesley, c1989

• est.

注記

Includes index

内容説明・目次

内容説明

This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA10302950
• ISBN:
  • 0201175703
• LCCN: 89014894
• 出版国コード: uk
• タイトル言語コード: eng
• 出版地: Wokingham, England ; Reading, Mass.
• ページ数/冊数: xiii, 329 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Management -- Case studies