Cases in marketing management

Author(s)

• Moutinho, Luiz

Bibliographic Information

Cases in marketing management

Luiz Moutinho

Addison-Wesley, c1989

• est.

Note

Includes index

Details

• NCID: BA10302950
• ISBN:
  • 0201175703
• LCCN: 89014894
• Country Code: uk
• Title Language Code: eng
• Place of Publication: Wokingham, England ; Reading, Mass.
• Pages/Volumes: xiii, 329 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies