Marketing strategies for the new Europe : a North American perspective on 1992

Author(s)

• Ryans, John K.
• Rau, Pradeep A.

Bibliographic Information

Marketing strategies for the new Europe : a North American perspective on 1992

by John K. Ryans, Jr., and Pradeep A. Rau ; contributors, James R. Krum, Cynthia C. Ryans

American Marketing Association, c1990

Note

Includes bibliographical references

Details

• NCID: BA10364492
• ISBN:
  • 0877572038
• LCCN: 89018279
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xvi, 202 p.
• Size: 24 cm
• Classification:
  • LCC : HF3092
  • DC20 : 337.1/42
• Subject Headings:
  • LCSH : European Economic Community countries -- Commerce -- United States
  • LCSH : United States -- Commerce -- European Economic Community countries
  • LCSH : Corporations, America -- European Economic Community countries