Contemporary perspectives on strategic market planning

Author(s)

• Kerin, Roger A.
• Mahajan, Vijay
• Varadarajan, P.

Bibliographic Information

Contemporary perspectives on strategic market planning

Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan

Allyn & Bacon, c1990

• International student ed

Note

Bibliography : p. 436-442

Includes index

Details

• NCID: BA10374237
• ISBN:
  • 0205123015
  • 0205125131
• LCCN: 89036587
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: x, 453 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/01
• Subject Headings:
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning