Copywriting assignments from America's best advertising copywriters
著者
書誌事項
Copywriting assignments from America's best advertising copywriters
Prentice Hall, c1989
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
内容説明
A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
「Nielsen BookData」 より