Dictionary of advertising : direct response marketing and sales promotion

Author(s)

• Jefkins, Frank William

Bibliographic Information

Dictionary of advertising : direct response marketing and sales promotion

Frank Jefkins

Pitman, c1990

Details

• NCID: BA10395306
• ISBN:
  • 0273031368
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 236 p.
• Size: 19 cm
• Classification:
  • LCC : HF5821
  • UDC : 659
  • DC20 : 659.1
• Subject Headings:
  • PRECIS : Advertising
  • LCSH : Advertising