The proceedings of the 1989 conference of the American Academy of Advertising

Author(s)

• American Academy of Advertising. Conference
• Rotzoll, Kim B.

Bibliographic Information

The proceedings of the 1989 conference of the American Academy of Advertising

edited by Kim B. Rotzoll

American Academy of Advertising, c1989

Details

• NCID: BA10399078
• ISBN:
  • 0931030129
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: x, 132 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses