Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（The Irwin series in marketing）

Irwin, c1990

2nd ed

Note

Rev. ed. of: Consumer behavior. 1987

Includes bibliographical references and indexes

Details

• NCID: BA10399169
• ISBN:
  • 0256079617
• LCCN: 89039619
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL.
• Pages/Volumes: xxiii, 608 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X