Managing services marketing : text and readings

Author(s)

• Bateson, John E. G.

Bibliographic Information

Managing services marketing : text and readings

John E. G. Bateson

（The Dryden Press series in marketing）

Dryden Press, c1989

Note

Includes bibliographies and index

Details

• NCID: BA10399191
• ISBN:
  • 0030081475
• LCCN: 88025684
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xv, 591 p.
• Size: 25 cm
• Classification:
  • LCC : HD9980.5
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Management
• Parent Bibliography ID:
  • BA03762950