Advertising theory & practice

Author(s)

• Sandage, C. H. (Charles Harold)
• Fryburger, Vernon Ray
• Rotzoll, Kim B.

Bibliographic Information

Advertising theory & practice

C. H. Sandage, Vernon Fryburger, Kim Rotzoll

Longman, c1989

12th ed

Other Title

Advertising theory and practice

Note

Includes bibliographical references and index

Details

• NCID: BA10399216
• ISBN:
  • 080130184X
• LCCN: 88024041
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 483 p., [8] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising