Doing more with less in the delivery of recreation and park services : a book of case studies
著者
書誌事項
Doing more with less in the delivery of recreation and park services : a book of case studies
Venture Pub., c1987
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注記
Includes bibliographies
内容説明・目次
内容説明
Compulsory, competitive tendering of leisure and recreation services is now a fact of life in Britain. Problems will be met similar to those experienced in the US, and it is because of this that the ideas and initiatives put forward here make timely and essential reading for managers of park and recreation departments, leisure industry professionals and students of park and recreation courses. This book should be of interest to park and recreation departments, leisure industry professionals, libraries in colleges offering park and recreation courses and leisure courses.
目次
Introduction. Innovative revenue-producing services. Is your department ready to implement a comprehensive revenue-generating programme? Implementing a travel program. Offering group picnic services. Golf course revenue-generating ideas from four public agencies. Raising revenue from exhibitions. Five recreation revenue-producing programmes. Acquiring donations. Six steps to soliciting corporate support. How to solicit a donation: a case study. Systematic solicitation of contributions from corporations. Soliciting bequests in wills. Financing projects with donated personalized bricks. Tree donation and recycling programmes. Kids for parks. Partnerships with business. What are you doing for your corporate constituency? Developing a comprehensive sponsorship programme. Cause related marketing: doing well by doing good. Getting something for almost nothing: the National Association for the Exchange of Industrial Resources. Energy economy partnerships. Innovative financing for capital projects. Developing facilities with tax increment financing. The real-estate transfer tax: an alternative source of park acquisition and development funds. Funding outdoor athletic field facilities with revenue bonds. Funding recreation and park facilities with revenue bonds and lease-participation certificates. Improved communication and response to citizens. Computerized registration for recreation classes. Recreation vouchers: a case study of how to increase responsiveness to citizens. Mickey Mouse marketing. Think strawberries: everybody sells. Promoting recreation programmes with low-power radio broadcasts. Promoting through the use of animated characters: the Gus and Goldie example. Staff development and recognition: four inexpensive suggestions.
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