Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues

Author(s)

• Fletcher, James E.

Bibliographic Information

Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues

edited by James E. Fletcher

Van Nostrand Reinhold, c1981

Note

Includes bibliographical references and index

Details

• NCID: BA1041857X
• ISBN:
  • 0442224176
• LCCN: 80019536
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 336 p.
• Size: 29 cm
• Classification:
  • LCC : HE8689.6
  • DC19 : 384.54/4/072
• Subject Headings:
  • LCSH : Broadcasting -- Research -- Handbooks, manuals, etc
  • LCSH : Radio audiences -- Research -- Handbooks, manuals, etc
  • LCSH : Television viewers -- Research -- Handbooks, manuals, etc