Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues

著者

• Fletcher, James E.

書誌事項

Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues

edited by James E. Fletcher

Van Nostrand Reinhold, c1981

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA1041857X
• ISBN:
  • 0442224176
• LCCN: 80019536
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 336 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HE8689.6
  • DC19 : 384.54/4/072
• 件名:
  • LCSH : Broadcasting -- Research -- Handbooks, manuals, etc
  • LCSH : Radio audiences -- Research -- Handbooks, manuals, etc
  • LCSH : Television viewers -- Research -- Handbooks, manuals, etc