Kleppner's advertising procedure

Author(s)

Bibliographic Information

Kleppner's advertising procedure

J. Thomas Russell, W. Ronald Lane

（The Prentice-Hall series in marketing）

Prentice-Hall, 1989

11th ed

Other Title

Advertising procedure

Available at  / 7 libraries

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Note

Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988

Includes bibliographical references

Related Books： 1-1 of 1

Details

  • NCID
    BA10431217
  • ISBN
    • 0135163374
  • LCCN
    89025588
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Englewood Cliffs, N.J.
  • Pages/Volumes
    xviii, 718 p.
  • Size
    29 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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