The making of effective advertising

Author(s)

• Patti, Charles H.
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

The making of effective advertising

Charles H. Patti, Sandra E. Moriarty

Prentice Hall, c1990

Note

Bibliography: p. 139-140

Details

• NCID: BA10433642
• ISBN:
  • 0135472903
• LCCN: 89015934
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiii, 140 p.
• Size: 28 cm
• Classification:
  • LCC : HF5825
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising copy
  • LCSH : Advertising