Cases in marketing research

Author(s)

• Zikmund, William G.
• Lundstrom, William J.
• Sciglimpaglia, Donald M.

Bibliographic Information

Cases in marketing research

William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia

Dryden Press, c1982

• pbk.

Details

• NCID: BA10445357
• ISBN:
  • 0030576369
• LCCN: 80065813
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 344 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Case studies