Glossary of marketing terms

Author(s)

• Hart, Norman A.
• Stapleton, John, fl.
• Institute of Marketing
• CAM Foundation

Bibliographic Information

Glossary of marketing terms

Norman A. Hart, John Stapleton

Heinemann, 1981

2nd ed

• pbk.

Note

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Details

• NCID: BA10445765
• ISBN:
  • 0434918601
• LCCN: 82100492
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 206 p.
• Size: 19 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/003/21
• Subject Headings:
  • LCSH : Marketing -- Dictionaries