The focused interview : a manual of problems and procedures

Bibliographic Information

The focused interview : a manual of problems and procedures

by Robert K. Merton, Marjorie Fiske, Patricia L. Kendall

Free Pree , Collier Macmillan, c1990

2nd ed

  • : hbk
  • : pbk

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Note

Bibliography: p. 187-194

Includes index

Description and Table of Contents
Volume

: hbk ISBN 9780029209851

Description

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Table of Contents

  • What's psychology?
  • the nervous system structure and function
  • sensory processes - an overview
  • perceptual processes
  • consciousness
  • an overview
  • what is learning?
  • memory processes
  • thought and language
  • themes in development psychology
  • motivation and emotion
  • the meaning of personality
  • functions and characteristics of psychological tests
  • health, stress and coping
  • defining and diagnosing abnormal behaviour
  • seeking therapy
  • social cognition.
Volume

: pbk ISBN 9780029209868

Description

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Table of Contents

  • What's psychology?
  • the nervous system structure and function
  • sensory processes - an overview
  • perceptual processes
  • consciousness
  • an overview
  • what is learning?
  • memory processes
  • thought and language
  • themes in development psychology
  • motivation and emotion
  • the meaning of personality
  • functions and characteristics of psychological tests
  • health, stress and coping
  • defining and diagnosing abnormal behavior
  • seeking therapy
  • social cognition.

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