Marketing and manufacturing : making the partnership work : proceedings of the 1st International Conference
著者
書誌事項
Marketing and manufacturing : making the partnership work : proceedings of the 1st International Conference
IFS , Springer, c1989
- IFS
- gw
- us
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注記
"This conference is an international event organised by: IFS Conferences"--T.p. verso
内容説明・目次
内容説明
Fast changing markets, greater demands for product variety, shorter product life cycles and greater global competition demand swift responses from manufacturing. How this challenge can be met through a new partnership between marketing and manufacturing provides the focus for this unique two-day event.
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