The VCR age : home video and mass communication

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Bibliographic Information

The VCR age : home video and mass communication

edited by Mark R. Levy

(Sage focus editions, v. 105)

Sage Publications, c1989

  • : hard
  • : pbk

Available at  / 5 libraries

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Includes bibliographical references

Description and Table of Contents

Description

In the introduction to The VCR Age, Levy describes the home video phenomenon as a fresh research site for examining some of the enduring themes and controversies of media theory. Building on and synthesizing the early literature, Part One examines the history of the VCR age and considers just how integral the VCR is to television households. Part Two focuses on specific patterns of home video use and the social\psychological factors which condition and influence them. Part Three looks at specific VCR behaviours in individuals and their consequences, while the final part addresses the impact of home video on the quality of the human condition, including discussions of its use in different countries.

Table of Contents

INTRODUCTION Why VCRs Aren't Pop-up Toasters - Mark R Levy Issues in Home Video Research PART ONE: THE GROWTH OF HOME VIDEO The Diffusion of the VCR in the United States - Bruce C Klopfenstein Home Video - Paul B Lindstrom The Consumer Impact The Uses and Impact of Home Video in Great Britain - Barrie Gunter and Mallory Wober PART TWO: USING THE VCR Adolescents and the VCR Boom - Bradley S Greenberg and Carolyn Lin Old, New and Non-users Social and Psychological Antecedents of VCR Use - Alan M Rubin and Rebecca B Rubin Subjective Differences in the Use and Evaluation of the VCR - Milton J Shatzer and Thomas R Lindlof PART THREE: THE VCR AND THE INDIVIDUAL Big Eyes but Clumsy Fingers - Akiba A Cohen and Laura Cohen Knowing About and Using Technological Features of Home VCRs Measuring VCR "Ad-voidance" - Barry S Sapolsky and Edward Forrest School Achievement, Self-esteem and Adolescents' Video Use - Keith Roe PART FOUR: VCRs, GROUPS AND SOCIETIES Away from the Mainstream - Julia R Dobrow VCRs and Ethnic Identity VCR Narrowcasting in the Kibbutz - Dov Shinar The Worldwide Cultural and Economic Impact of Video - Christine Ogan The Videocassette Recorder in the USSR and Soviet-bloc Countries - Douglas A Boyd

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